Over 5 years — from graphic design to Senior Product Designer. 60+ projects in product teams, studios and freelance.
AutomotiveB2CLandings
SMMLivreiPolygraphic
Eggheads — is a B2B analytics SaaS platform for marketplace sellers, helping them increase sales and profits. Serving 130K+ users across 60 brands, it generated $3.6B in GMV and $8.5M in revenue in 2023. I owned end-to-end design across 15+ products, working with Product, Dev, QA and C-level teams. Over 2.5 years, we launched 20 products, 10 landings, 2 chatbots, 1 browser extension and 2 AI tools.
Key Responsibilities
Owned UX / UI for complex B2B analytics, fintech and advertising products
Deep-dived into user workflows, business goals and domain requirements
Designed tables, dashboards, graphs, flows and all product states
Worked across Product, Dev, QA and C-level through design reviews
Built design systems, onboarding, gamification and AI-powered experiences
Key Achievements
Reduced TTM by 70% and saved $100K/year with a design system
Browser extension → 20K+ users, 4.8 rating, 340 reviews, 87% CSAT
EAI → CTR +28%, 67,644 generations, 2,580 MAU, 86% CSAT
Ad Dashboard → CTR +32%, ROMI +45%, DRR −18%
Advertising products contributed 30% of company revenue
AutomotiveB2CLandings
SMMLivreiPolygraphic
Yakovlev Studio — is a digital product studio delivering B2C and B2B products across mobile, web and internal business platforms. Working across research, UX, UI and devs, the studio delivered 30 projects for retail, finance. I owned UX/UI across multiple projects, working with clients and Dev teams. Across 1.5 years, we launched 5 mobile apps, 5 web apps, 10 landing pages and 10 corporate websites.
Key Responsibilities
Owned UX/UI design for mobile apps, web applications and corporate websites
Conducted client briefings, user research and early product discovery
Created user flows, personas, mind maps, prototypes and UI Kits
Prepared technical specifications and developer-ready documentation
Managed multiple B2B and B2C projects from briefing through release
Key Achievements
Delivered 30 B2C and B2B projects: 5 mobile and 5 web, 10 landings and 10 B2B
Built the XM product ecosystem across mobile and web, used by 50K+ users
Launched the mobile to 100K+ dl, 50K MAU, 300 ord/day, 100K annual ord, 4.0+
Designed web applications supporting 300+ retail locations and 1,000 employees
Delivered 2 mobile apps and 3 web applications for financial company F1 Flash
AutomotiveB2CLandings
SMMLivreiPolygraphic
Mama Brands — is a beauty company working across consumer brands, e-commerce and performance marketing. I worked across 7 beauty brands, combining digital design, landing pages, advertising and campaign design with marketing teams. Across the role, we launched 20+ promotional pages and supported multiple product and brand launches.
Key Responsibilities
Designed e-commerce websites, branded landing pages and social media
Created visual assets for targeted and contextual advertising
Worked across the visual identities of 7 beauty brands
Designed and managed landing pages in Tilda
Collaborated with marketing and design teams on campaigns and launches
Key Achievements
Launched 20+ high-converting promo pages for beauty courses and experts
Designed a landing page that sold a ₽100K course
Supported the European launch of the SPEKTR nail brand
Generated 200K+ ONIQ mentions on Instagram through visual content
Developed the ONIQ Vector campaign via celebs Ksenia Borodina, Anna Hilkevich and Anastasia Chichva
AutomotiveB2CLandings
SMMLivreiPolygraphic
FIC / Pincom — is a B2B marketing and branding company working with international agricultural businesses and corporate brands. I worked across presentations, commercial proposals, branding, copywriting and digital materials for 7+ agro holdings. The role combined client work, visual communication and brand dev creating for companies such as Kauno Grudai, VITOMEK and VITAFOOD.
Key Responsibilities
Created presentations, commercial proposals and email campaigns
Developed brand books, corporate identities, naming and logos
Wrote and adapted corporate copy for catalogs, proposals and articles
Conducted client briefings with decision-makers
Coordinated design studios, advertising agencies and external contractors
Key Achievements
Developed brand books and commercial materials for 7+ agro holdings
Produced 50+ sales presentations and commercial proposals
Executed rebranding for 2 major manufacturers
Created 3 brands from scratch: naming, logo and visual identity
Increased CTR of email campaigns and landing pages through new visual solutions
AutomotiveB2CLandings
SMMLivreiPolygraphic
Ring — is a major automotive dealer group representing global automotive brands across a network of dealerships in the central region of Russia. I worked across digital, social, outdoor and automotive design under the marketing function, collaborating with a 70+ person team, media, design studios and production contractors. Across the role, I worked with 12+ automotive brand identities.
Key Responsibilities
Designed websites, landing pages, SMM content and digital advertising
Created billboards, outdoor advertising, flagpoles and vehicle wraps
Worked within brand guidelines of 12+ global automotive brands
Designed commercial proposals and new-model presentations
Coordinated print houses, design studios, media and other contractors
Key Achievements
Launched one of the region’s largest campaigns: “Ring Group — 20 Years”
Developed and executed the visual concept for “Audi. Territory Quattro”
Prepared launch presentations for Audi RS5 and Hyundai Sonata
Created a commercial proposal that helped secure the Ravon dealership
Measured Quattro campaign attendance and identified a reported 30% conversion rate
AutomotiveB2CLandings
SMMLivreiPolygraphic
Marusin Design — is my independent design practice through which I worked on freelance and contract projects alongside full-time roles and between long-term positions. I worked with startups, agencies and companies across Russia, the US, Germany and the UAE. Across these engagements, I contributed to 60+ projects across product design, UX/UI, SaaS, fintech, e-commerce, mobile and web.
Key Responsibilities
Led end-to-end product design from research and discovery through production
Designed mobile apps, SaaS products, e-commerce platforms and web apps
Conducted user research, CJM, prototyping and usability testing
Built UI Kits, design systems and developer-ready documentation
Worked directly with founders, Product, Dev and distributed teams
Key Achievements
Contributed to 60+ product and digital projects
Worked with clients across Russia, US, Germany and UAE
Delivered projects from MVPs to complex SaaS and fintech products
Worked independently and within distributed teams of up to 20 people
Applied Design Sprint, Jobs To Be Done and Double Diamond
AutomotiveB2CLandings
SMMLivreiPolygraphic
Beeline — is a major telecommunications company providing mobile communications, broadband internet and digital services to B2C customers. I progressed from Sales Intern to Store Director, taking increasing responsibility for sales, operations, customer experience and people management. As Store Director, I managed retail locations and a team of 5 sales specialists.
Key Responsibilities
Managed 2 retail locations, overseeing sales, operations and daily performance
Led a team of 5 sales specialists, including task planning and perform manage
Monitored financial targets, KPIs and individual sales performance
Mentored and trained 7+ sales interns
Worked directly with B2C customers across mobile and broadband products
Key Achievements
Progressed from Sales Intern to Store Director
Turned the high location into a significantly stronger-performing sales point
Managed a location that became a top-revenue store in the region
Won team-based incentive competitions twice
Trained 7+ interns who progressed to Sales Specialist roles
Career Progression:
Jul 2019 – Jun 2019 — Sales Intern (2 weeks)
Jul 2019 – Jun 2020 — Sales Specialist (1 year)
Feb 2020 – May 2020 — Deputy Store Director (4 months)
Jun 2020 – Jul 2022 — Store Director (2 years 2 months)
